Musical.ly. is a short-form, video-sharing platform that allows its users to create and share 15-second clips/videos on any topic of their choice. But soon, it rebranded itself to Tiktok for some reason. They have a separate app for the Chinese market. In the app, users have the option to lip-sync or make funny and entertaining videos. In just a year of its release, the app acquired more than 100 million users. And in 2021. Tiktok says that over a billion users use the app every month. And more users equals more competition. The user base of the platform is mostly Gen Z.
Want more followers?
If you are a content creator on Tiktok, you would have thought How to have lots of followers on TikTok? Well, the simple answer is good content and consistency. But that’s not it. Sometimes you have to make the algorithm work for you. You need to share trendy content. Dance of to beats/ music that is going viral, which could make your content go viral. Below are some steps you should consider to plan accordingly to gain more followers on Tiktok.
- Identify your target audience
- Leverage TikTok trends
- Educate your followers
- Use hashtags effectively
- Cross-promote your videos
- Post on TikTok at the right time
- Create and participate in TikTok challenges
- Engage with other TikTok creators
- Use user-generated content
- Try a TikTok growth tool
- Include a call to action
There is no fixed answer or way on How to have lots of followers on TikTok? It is all a combination of your hard-word, patience, and a little bit of luck. But that doesn’t mean you will sit on and wait for your luck. Make the algorithm work for you, and that is how you will gain popularity and more followers with time.